I’m a Creative Director, Designer and Brand Builder, with extensive experience in the fashion industry.

Now working as a freelance Creative Director, I partner with fashion and lifestyle brands to give their story a point of view. Working from concept to campaign, I set the vision and help build the right team to execute it.

I’ve co-founded and built fashion brands from the ground up, and run a creative production company, so I understand a brand's commercial needs as much as its creative ones.

Today, alongside client work, I’m building my own brand Second Sonder, sourcing and curating objects, art and antiques for the home. I also share my taste across art, interiors, and fashion through my own social platform.